Meet Evan Lucas
ECONOMIC FUTURIST
Our Future Behind the Numbers
Behavioural finance has driven my career, which has taken me to the Netherlands, the UK and back to Australia over the last decade and a half and my biggest learning from this time working in markets, investing and finance is that our individual behaviour towards money is always di erent and always changing.
One of the joys of what I do is communication all this on the likes of ABC News Brekky, The Today Show, The Project, Sky News, SBS World News, 6PR Perth, 4BC Brisbane, Money News as well as print media such as The Australian Financial Review, The Age, The SMH, The Australian and more.
My Mission
As an Economic Futurist I am always looking for what the future will be from the numbers and behaviours that are in front of us now.
My vision – to make the complex simple, leading to better economic and financial behaviour with our personal, professional and sovereign finances.
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Watch Evan in Action…
List of Topics
BEHAVEONOMICS
Evan’s most tailored and requested keynote delivers a unique blend of macro behavioural economics, cutting-edge trends, demographic insights, and economic data, crafted specifically for your audience. By combining the latest research with a deep understanding of your industry and goals, Evan provides a bespoke experience that offers actionable insights and relevant strategies.
This isn’t a one-size-fits-all presentation-it’s a customised journey through the forces shaping the economic and behavioural landscape, designed to resonate with your audience and drive meaningful change. Whether you’re seeking to understand emerging market dynamics, anticipate consumer behaviour, or navigate shifting economic trends, Evan’s keynote equips you with the tools and knowledge to stay ahead of the curve.
Key Themes
- Behavioural Economics Insights: A deep understanding of how human behaviour influences economic decisions and market trends.
- Tailored Market Analysis: Specific trends, demographic shifts, and economic data directly relevant to their industry, organisation, or region.
- Actionable Strategies: Practical applications of behavioural economics to improve decision-makin forecasting, and strategic planning.
- Foresight into Emerging Trends: How to anticipate and adapt to the latest shifts in consumer behaviour economic forces, and market opportunities.
- Competitive Advantage: Insights into leveraging data and behavioural principles to stay ahead in a rapidly changing environment.
- Audience-Specific Relevance: A highly customised perspective that aligns with their unique challenges and goals, ensuring the content is directly applicable and impactful. Previous examples include: Banking on The House, The Behaviour of Spending and See What We Do, Not What We Say
GENERATION M
Drawing from a vibrant mix of generational stories, cultural shifts, economic trends, and psychological insights, Evan explores the fascinating ways different generations approach the money. Generation M isn’t just about numbers-it’s about the experiences, values, and life situations that shape how the generations have earned, spent, saved, and invested.
Whether it’s the Baby Boomers striving to secure legacy, Gen X navigating the complexities of the ‘having it all’ career, Millennials redefining success through experiences, or Gen Z pushing the boundaries of digital finance, the “M-word” reveals the profound ways it influences our choices, relationships, and aspirations.
This isn’t just a study of finances-it’s an exploration of how money connects, divides, and transforms us across generations. It’s about understanding the common threads and unique traits that define us in the ever-evolving story of Generation M. Together, we’ll uncover how money isn’t just a means to an end but a mirror reflecting our deepest values, priorities, and hopes. (As featured in SBS Insights)
Key Themes
- Generational Awareness: A deeper understanding of how each generation’s unique experiences and values shape their financial decisions, behaviours, and attitudes toward money.
- Cross-Generational Insights: Tools for interpreting and navigating the diverse money behaviours within families, workplaces, and communities, fostering better understanding across generations.
- Historical and Cultural Context: Awareness of how historical events, societal changes, and cultural influeng impact collective financial attitudes, providing a broad view of money’s role in shaping identities and values.
- Practical Financial Strategies: Actionable advice fo making mindful, informed financial decisions, tailored the needs and challenges of different generational perspectives.
- Empowerment Through Money: A fresh, empowering perspective on money as a force that connects and arives us, helping audiences challenge outdated norms and engage with money in a more open, confident way.
THE BEHAVIOUR OF MONEY
Drawing from a rich tapestry of stories, historical events, psychological theories, and the nuances of human behaviour, I delve into the fascinating ways the “M-word” (money) influences our actions, decisions, and interactions. Whether it’s shaping our life choices, impacting the way we navigate social dynamics, or guiding critical corporate decisions, the “M-word” holds a unique power over us.
Through engaging narratives and thought-provoking analysis, I unpack why we react the way we do when this often-taboo subject enters the picture. From cultural and historical patterns to the psychological triggers rooted in our biology and upbringing, I reveal the hidden forces at play.
This subject is about unraveling the complexities of human behaviour and discovering how money can connects us, challenges us, and drives us in ways we often don’t even realise.
Key Themes
- Self-awareness: A deeper understanding of their own emotional and psychological relationship with money and how it influences their decisions and behaviours.
- Interpersonal insights: Tools to better interpret and navigate others’ attitudes and actions around money in both personal and professional contexts.
- Cultural perspective: Awareness of how historical, societal, and cultural forces shape collective and individual views on money.
- Practical strategies: Actionable advice for making more confident, mindful financial choices and addressingmoney-related challenges with clarity and confidence.
- Empowerment: A fresh perspective on money as a force that connects, drives, and challenges us-helping audiences break free from the stigmas and taboos often surrounding the topic.
MONEY AUTONOMY
“Money Autonomy – the ability to do what you want, when you want, how you want, without having to think about money.”
This talk challenges conventional thinking around money, encouraging a shift in mindset from viewing it as merely a means to and end to recognising its true potential as a tool for independence and self-determination. By the end, audiences will gain practical strategies to achieve financial freedom.
Key Themes
- Money Autonomy: A clear understanding of what it means to achieve financial freedom.
- Reframing Money’s Role: A shift in perspective, recognising money as a tool for independence, flexibility, and self-determination.
- Practical Strategies: Actionable steps to take control of their financial resources, break free from restrictive circumstances, and align their finances with their personal values and life goals.
- Empowerment to Pursue Passions: Insight into how financial autonomy enables them to focus on what truly matters to them not society.
- Mindset Transformation: How to move past traditional, often limiting beliefs about wealth and embrace a thought process focused on holistic wealth.
- Real-Life Applications: Inspiration and guidance through relatable stories and practical examples that illustrate how others have achieved financial autonomy and how they can too.
MONEY GRATITUDE
That’s where money gratitude comes in. This talk explores how shifting our mindset to focus on the wealth-both tangible and intangible-that we’ve already created can lead to greater clarity, satisfaction, and momentum. Gratitude isn’t just a feel-good exercise; it’s a powerful tool that reframes our relationship with money, helping us recognise the abundance in our lives we sometimes cannot see.
Key Themes
- The Power of Gratitude: How cultivating gratitude for their current financial and personal achievements can positively impact their mindset and decisionmaking.
- Reframing Wealth: Strategies to shift their focus from scarcity and “what’s missing” to recognising and appreciating the abundance they already have.
- Abundance Mindset: How practicing gratitude can help create a mindset that attracts more opportunities, success, and growth.
- Practical Exercises: Tools and techniques to integrate money gratitude into their daily lives, fostering a more positive and empowering relationship with money.
- Breaking the Overwhelm: Insights into overcoming the tendency to focus on fragmented challenges rather than seeing the bigger picture of progress and success.
- Sustainable Success: How acknowledging and celebrating small wins can build momentum for achieving larger financial and personal goals.
VALUE BLACK HOLES
This talk, breaks down what sunk costs really are, why they’re so deceptive, and how to avoid being influenced by them. The timeless advice “Don’t send good money chasing after bad” will take on new relevance, empowering participants to recognise the fallacy, cut their losses when necessary, and refocus their efforts on profitable opportunities using relatable examples and actionable strategies.
Key Themes
The Concorde Effect: Awareness of the psychological and emotional traps that lead people to make poor decisions by clinging to past investments.
Practical Decision-Making Tools: Frameworks and actionable strategies to evaluate when to cut losses and redirect resources toward more promising value opportunities.
Improved Financial Judgment: Techniques to separate emotional attachments from rational thinking in both personal and professional contexts
Time and Resource Optimisation: Skills to avoid wasting valuable time, money, and energy on unprofitable ventures.
Empowerment to Pivot: Confidence to let go of past investments and focus on future growth, embracing the philosophy of “Don’t send good money chasing after bad.
Just Some of the Clients Evan has Worked with
Want to learn more about Evan Lucas?
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